Drop in Newspaper Circulation Accelerates - 27 April 2009 - The real truth about politics
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Main » 2009 » April » 27 » Drop in Newspaper Circulation Accelerates
Drop in Newspaper Circulation Accelerates
22:14

The rate of decline in circulation at the nation’s newspapers has accelerated since last fall, as industry figures released Monday show a more than 7 percent drop compared with the previous year.

Of the top 25 newspapers in the United States, all posted declines in circulation except for The Wall Street Journal, which eked out a 0.6 percent gain, according to the figures released by the Audit Bureau of Circulations. For the others, the declines ranged from 20.6 percent for The New York Post, to a slight 0.4 percent drop for The Chicago Sun-Times.

Both The Post and The Journal are owned by the News Corporation, the media conglomerate controlled by Rupert Murdoch.

The figures, which are based on reports filed by the individual papers, illustrated both the continued migration of readers to the Internet and, in some cases, the effort by papers to shed unprofitable circulation.

More broadly, at 395 daily newspapers, weekday circulation declined 7.1 percent for the six months that ended in March, compared with the previous year. Sunday circulation for 557 daily newspapers was down 5.4 percent.

The New York Times reported a lesser decline than the industry average, as weekday circulation fell 3.6 percent, to 1,039,031, compared with the previous year.

While newspaper circulation has long been in decline, the latest figures show the drop is accelerating. In the two previous six-month periods, weekday circulation had fallen 4.6 percent and 3.6 percent, respectively.

Notably, USA Today, which has long bucked industry circulation trends, reported a 7.5 percent drop, partly because of some hotels cutting back on free newspapers delivered to rooms. USA Today is still the nation’s largest newspaper by circulation, at slightly more than 2 million. The Wall Street Journal and The New York Times are the next largest papers.

Both of New York City’s tabloids, which in recent years have fought circulation battles, reported steep drops in circulation. In addition to The Post’s more than 20 percent drop, The Daily News’ weekday circulation fell 14.26 percent.
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