The rate of decline in circulation at the nation’s newspapers has
accelerated since last fall, as industry figures released Monday show a
more than 7 percent drop compared with the previous year.
Of
the top 25 newspapers in the United States, all posted declines in
circulation except for The Wall Street Journal, which eked out a 0.6
percent gain, according to the figures released by the Audit Bureau of Circulations.
For the others, the declines ranged from 20.6 percent for The New York
Post, to a slight 0.4 percent drop for The Chicago Sun-Times. Both The Post and The Journal are owned by the News Corporation, the media conglomerate controlled by Rupert Murdoch. The
figures, which are based on reports filed by the individual papers,
illustrated both the continued migration of readers to the Internet
and, in some cases, the effort by papers to shed unprofitable
circulation. More broadly, at 395 daily newspapers, weekday
circulation declined 7.1 percent for the six months that ended in
March, compared with the previous year. Sunday circulation for 557
daily newspapers was down 5.4 percent. The New York Times
reported a lesser decline than the industry average, as weekday
circulation fell 3.6 percent, to 1,039,031, compared with the previous
year. While newspaper circulation has long been in decline, the
latest figures show the drop is accelerating. In the two previous
six-month periods, weekday circulation had fallen 4.6 percent and 3.6
percent, respectively. Notably, USA Today, which has long bucked
industry circulation trends, reported a 7.5 percent drop, partly
because of some hotels cutting back on free newspapers delivered to
rooms. USA Today is still the nation’s largest newspaper by
circulation, at slightly more than 2 million. The Wall Street Journal
and The New York Times are the next largest papers. Both of New
York City’s tabloids, which in recent years have fought circulation
battles, reported steep drops in circulation. In addition to The Post’s
more than 20 percent drop, The Daily News’ weekday circulation fell
14.26 percent.
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